FOR IMMEDIATE RELEASE
DDOT Launches #DCReach
(Washington, DC) — The District Department of Transportation (DDOT) today launched the #DCReach campaign — a new initiative to improve safety for all traveling through the District by educating drivers on how to safely open car doors after parking.
The campaign promotes the “Dutch reach" method which requires drivers to look over their shoulder before opening their car door with their right hand. Efforts are concentrated on highly trafficked areas that include multiple transportation modes (e.g., H Street NE where DC Streetcar, cars, pedestrians and MetroBuses navigate).
“DDOT strives to create a transportation network that is as safe as possible for all users, no matter their transit mode," said DDOT Acting Director Jeff Marootian. “#DCReach is a robust education campaign that demonstrates the significant impact a minor habit change - looking over your shoulder before opening your car door - can have. By using the Dutch reach, we all can contribute to making our city's transit system the safest possible, and achieving our Vision Zero initiative.”
Opening a car door without checking for passersby, also called, "dooring,” is a top safety concern, especially for cyclists and those exiting cars near streetcar lines. From 2009 to 2012, there were 1,202 motor vehicle-related bicyclist injuries in the District. By practicing the Dutch reach, drivers play a significant role in ensuring their own and others' safety.
#DCReach has online and on-the-street components. To learn more, visit DDOT, DC Streetcar, and Vision Zero social media accounts and websites, and look out for street teams who will be interacting with motorists, local businesses, and residents along the H/Benning corridor throughout November.
The mission of the District Department of Transportation (DDOT) is to enhance the quality of life for District residents and visitors by ensuring that people, goods, and information move efficiently and safely with minimal adverse impact on residents and the environment.
Follow us on Twitter for transportation-related updates and more; like us on Facebook and visit the website at www.ddot.dc.gov. Visit goDCgo.com for more information on transportation options in the District.